- Unilever wanted to boost the awareness of Comfort Natural Perfume.
- Target market: young women.
- Scale: Nationwide.
- Integrated marketing campaign in Lotte cinema: 30s TVC on Big Screens with free sample distribution at selected locations.
- The campaign was conducted in 30 days, starting from 30/8/2016.
- The campaign reached 910,000 people and successfully raised Comfort’s awareness among target customers.