Our Work

  • DOVE
  • DOVE

DOVE

Challenge

  • Dove wanted to raise awareness of its new product: Dove Nutritive Solution
  • Target market: young women.
  • Scale: Ho Chi Minh city and Hanoi.

Solution

  • Integrated marketing campaign in cinema: 30s TVC on Big Screens and LCD system, together with activation booth at selected locations.
  • The campaign was conducted in the most premium locations of Lotte Cinema in Ho Chi Minh city and Hanoi for 3 months.

Result

  • The campaign reached approximately 1 million people.


 

Get In Touch

Villa 14D7, Saigon Pearl, 92 Nguyen Huu Canh Street, Ward 22, Binh Thanh District, HCMC, Vietnam.

Office Tel: +84 28 3514 9293
Advertising Booking Tel: +84 903 821 379 (Mr. Lâm)