- Dove wanted to raise awareness of its new product: Dove Nutritive Solution
- Target market: young women.
- Scale: Ho Chi Minh city and Hanoi.
- Integrated marketing campaign in cinema: 30s TVC on Big Screens and LCD system, together with activation booth at selected locations.
- The campaign was conducted in the most premium locations of Lotte Cinema in Ho Chi Minh city and Hanoi for 3 months.
- The campaign reached approximately 1 million people.