- Grab desired to increase the awareness for their new service: GrabShare.
- Target market: young people
- Scale: Ho Chi Minh City
- The campaign utilized in seat cover at Lotte Nam Sai Gon, the premium location of Lotte Cinema.
- This campaign was conducted in 30 at Lotte Nam Sai Gon.
- The campaign was a great success, reaching 69,000 people and gaining higher brand awareness among moviegoers.