- Honda dominates the Vietnamese market, from the classic Dream to the latest and speedy Winner, Air Blade. Honda have a long history of producing indestructible motorbikes. But unstoppable roll, Honda continues attempting to launch many new generation vehicles to bring the best values to customer as their tagline “The Power of Dreams”
- Integrated marketing campaign in cinema: TVC on Big Screens and LCD system together with Posters in 1 month.
- Locations: Nation wide
- Target: Vietnamese people
- The campaign reached approximately 500,000 people by the end of campaign