Our Work

  • KAO
  • KAO

KAO

Challenge

  • Increase brand awareness of Laurier Slim guard among Vietnamese young women.

Solution

  • WE Media conducted a mass media campaign in Hanoi on the total of 4 cinema sites.
  • The campaign, which was divided into two periods, included broadcasting Laurier TVC on LCD and LED screen systems in cinema lobbies for 30 days to maximize target audience exposure.

Result

  • Laurier gained massively increased brand recognition and brand recall with over 205,000 people seeing the TVC after 30 days.


 

Get In Touch

Villa 14D7, Saigon Pearl, 92 Nguyen Huu Canh Street, Ward 22, Binh Thanh District, HCMC, Vietnam.

Office Tel: +84 28 3514 9293
Advertising Booking Tel: +84 903 821 379 (Mr. Lâm)