Our Work

  • LUMIA
  • LUMIA

LUMIA

Challenge

  • To introduce the new model of Microsoft’s mid-range mobile phone, Lumia 540, to Vietnamese people.

Solution

  • WE Media launched a big campaign on LOTTE Cinema and Platinum Cineplex to reach out to Vietnamese people in the two biggest cities in Vietnam, Hanoi and Ho Chi Minh City.
  • The campaign featured mass broadcasting of TVCs on big screens and LCD screens in cinema lobbies at five crowded cinema sites over 37 days.

Result

  • Upon the completion of the campaign, the message of Lumia 540 had reached over 186,000 target consumers.
  • Combined with another mass marketing campaign, YOLO Selfie Challenge Insect Party, the Lumia 540 has gained positive.


 

Get In Touch

Villa 14D7, Saigon Pearl, 92 Nguyen Huu Canh Street, Ward 22, Binh Thanh District, HCMC, Vietnam.

Office Tel: +84 28 3514 9293
Advertising Booking Tel: +84 903 821 379 (Mr. Lâm)