Our Work

  • MERINO
  • MERINO
  • MERINO
  • MERINO

MERINO

Challenge

  • During the release of the international blockbuster “Minions”, KIDO planned a promotion campaign for its Merino ice cream by using this famous character as core image for all promotion gifts and TVC.
  • The gifts were aimed at teenagers; therefore, KIDO looked for an extensive solution to blanket their Minion promotion in the big cities of Vietnam.

Solution

  • WE Media proposed an integrated cinema campaign for KIDO to reach cinema-goers that are under 22 years old in two big cities, Hanoi and HCMC.
  • In particular, a 15s TVC about the promotion was broadcasted on big screens and LCD system in the lobby of 3 Lotte Cinemas and 1 Platinum Cineplex in 40 days.

Result

  • The campaign was successful beyond KIDO’s expectation, which prompted them to extend the campaign for 14 more days.
  • After a total of 54 days advertising at cinemas, Merino reached 360,000 targeted audiences and young spenders, communicated to them about its Minion promotion and encouraged purchasing.


 

Get In Touch

Villa 14D7, Saigon Pearl, 92 Nguyen Huu Canh Street, Ward 22, Binh Thanh District, HCMC, Vietnam.

Office Tel: +84 28 3514 9293
Advertising Booking Tel: +84 903 821 379 (Mr. Lâm)