- Nestle introduces its latest product: Milo Can.
- Target market: teenagers.
- Focus on Ho Chi Minh city and Hanoi markets.
- Integrated marketing campaign in cinema: 45s TVC on Big Screens and LCD system together with activation booth.
- Locations: Lotte Cinema Cong Hoa, Cantavil, Landmark and Ha Dong.
- The campaign had the advantage of the strategic location of those cinemas which are located in the same building with supermarkets such as: Lotte Mart, Big C.
- Within only 15 days, this campaign reached over 270,000 cinema-goers and successfully increase the awareness of the new product.