Our Work

  • MILO CAN
  • MILO CAN
  • MILO CAN
  • MILO CAN
  • MILO CAN

MILO CAN

Challenge

  • Nestle introduces its latest product: Milo Can.
  • Target market: teenagers.
  • Focus on Ho Chi Minh city and Hanoi markets.

Solution

  • Integrated marketing campaign in cinema: 45s TVC on Big Screens and LCD system together with activation booth.
  • Locations: Lotte Cinema Cong Hoa, Cantavil, Landmark and Ha Dong.
  • The campaign had the advantage of the strategic location of those cinemas which are located in the same building with supermarkets such as: Lotte Mart, Big C.

Result

  • Within only 15 days, this campaign reached over 270,000 cinema-goers and successfully increase the awareness of the new product.


 

Get In Touch

Villa 14D7, Saigon Pearl, 92 Nguyen Huu Canh Street, Ward 22, Binh Thanh District, HCMC, Vietnam.

Office Tel: +84 28 3514 9293
Advertising Booking Tel: +84 903 821 379 (Mr. Lâm)