- To increase brand awareness of target customers about My Kingdom as a kingdom of toys and strengthen brand recall, as well as introduce their dinosaur toys along with Jurassic World.
- WE Media conducted a national campaign all over Vietnam to maximize My Kingdom’s brand coverage. The campaign included broadcasting TVC on big screens and LCD screens in cinema lobbies, plus carrying out booth activation to distribute My Kingdom leaflets.
- The TVC broadcasting was focused only on the Jurassic World.
- My Kingdom campaign lasted in 20 days in 16 LOTTE cinema locations, among them were 3 cinemas in Northern Vietnam, 3 cinemas in Central Vietnam, and 10 more cinemas in Southern Vietnam.
- My Kingdom reached more than 316,667 of their target customers, spreading their brand message to the public and successfully selling the dinosaur toy.