Our Work

  • PIZZA HUT
  • PIZZA HUT

PIZZA HUT

Challenge

  • To increase public attention about Pizza Hut’s new promotion “Xuat chieu du doan, doat ve Brazil” – “Show your foresight, grab your ticket to Brazil,” an app-based game that gave Pizza Hut’s customers a chance to compete for a ticket to Brazil to watch the World Cup matches.
  • The goal was to expand brand coverage of Pizza Hut’s products and engage target customers with its young and dynamic attitude towards soccer.

Solution

  • WE Media conducted a campaign in 3 cinemas in Hanoi to broadcast TVCs on big screens and display Pizza Hut standee at high-traffic spots in cinema lobbies.
  • The campaign lasted for 28 days in summertime, one of the most crowded seasons in the cinema industry.

Result

  • Pizza Hut had reached 140,000 target customers by the end of the campaign, strengthened brand awareness of their products and drew public attention on their promotion.


 

Get In Touch

Villa 14D7, Saigon Pearl, 92 Nguyen Huu Canh Street, Ward 22, Binh Thanh District, HCMC, Vietnam.

Office Tel: +84 28 3514 9293
Advertising Booking Tel: +84 903 821 379 (Mr. Lâm)