- To increase public attention about Pizza Hut’s new promotion “Xuat chieu du doan, doat ve Brazil” – “Show your foresight, grab your ticket to Brazil,” an app-based game that gave Pizza Hut’s customers a chance to compete for a ticket to Brazil to watch the World Cup matches.
- The goal was to expand brand coverage of Pizza Hut’s products and engage target customers with its young and dynamic attitude towards soccer.
- WE Media conducted a campaign in 3 cinemas in Hanoi to broadcast TVCs on big screens and display Pizza Hut standee at high-traffic spots in cinema lobbies.
- The campaign lasted for 28 days in summertime, one of the most crowded seasons in the cinema industry.
- Pizza Hut had reached 140,000 target customers by the end of the campaign, strengthened brand awareness of their products and drew public attention on their promotion.