Our Work

  • SAMSUNG
  • SAMSUNG

SAMSUNG

Challenge

  • To promote the Samsung’s new mid-range smart phone, Samsung Trend Plus, to young Vietnamese people in Hanoi, generate product trial, and deliver the brand message of a fearless, carefree lifestyle through the competition “Dare to selfie, dare to compete.”

Solution

  • WE Media carried out a campaign which included setting up booth activation in 3 cinemas in Hanoi.
  • The campaign lasted for 2 days at each cinema and featured product trial, interactive game, and leaflet distribution.

Result

  • Upon the completion of the campaign, Samsung had reached over 9,900 target customers, increased brand awareness and successfully define its Samsung Trend Plus phone as a phone for the youth.


 

Get In Touch

Villa 14D7, Saigon Pearl, 92 Nguyen Huu Canh Street, Ward 22, Binh Thanh District, HCMC, Vietnam.

Office Tel: +84 28 3514 9293
Advertising Booking Tel: +84 903 821 379 (Mr. Lâm)