Our Work

  • WEL-YO
  • WEL-YO
  • WEL-YO
  • WEL-YO

WEL-YO

Challenge

  • Wel-yo relaunched their yogurt products and re-positioned them as an official product of Wel Nutrition America.
  • The brand team was ambitious to get attention of kids and their parents in not only the big cities but also other provinces across Vietnam with higher living standards.

Solution

  • WE Media understood Wel-yo’s ambition and came up with a plan of broadcasting 30s TVC on big screens and LCD screen system in the lobby of 4 LOTTE cinemas in Dong Nai, Nha Trang, Hue and Phan Thiet for 28 days.
  • This plan also utilized the fact that the cinemas in the campaign all share the same buildings with big super markets like LOTTE Mart, Big C and Maximark.
  • This advantage helps lead to direct and immediate purchase from target shoppers after they were reminded about Wel-yo in LOTTE Cinema.

Result

  • After four weeks, Wel-yo reached over 102,500 cinema-goers as well as increased their awareness of Wel-yo and its defined new positioning.


 

Get In Touch

Villa 14D7, Saigon Pearl, 92 Nguyen Huu Canh Street, Ward 22, Binh Thanh District, HCMC, Vietnam.

Office Tel: +84 28 3514 9293
Advertising Booking Tel: +84 903 821 379 (Mr. Lâm)