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The Evolution Of WE Media Logo

Over the course of 3 years of development with WE Media brand and seven years of experience in the field of advertising, WE Media has been asserting its name as a leading brand in cinema advertising, especially the exclusive agency of Lotte Cinema Vietnam. Although the stripes of the new logo seem to be a little tough but was stylized in a sleek and soft modern style, which result in a general outlook that inherits the core values ​​and represents the challenges. and the focus in the highly competitive market that WE Media will face in the coming years.

 

Over the course of 3 years of development with WE Media brand and seven years of experience in the field of advertising, WE Media has been asserting its name as a leading brand in the film advertising business market, especially the exclusively contract with Lotte Cinema system. Although the stripes of the new logo seem to be a little tough but was stylized in a sleek and soft modern style, which result in a general outlook that inherits the core values ​​and represents the challenges. and the focus in the highly competitive market that WE Media will face in the coming years.

The evolution of WE Media logo


The triangle icon in the new logo represents strong interest and enthusiastic vibe that WE Media always wants to deliver to customers. In addition, the triangle icon of the PLAY button: represent entertainment industry. Blue is considered to be the most loved color, bringing trust, authority, intelligence, loyalty and professionalism. Red symbolizes enthusiasm, full of fire in spirit and intense attraction. The harmony between blue and red brings a sense of balance, dynamic enthusiasm and continuously creativity of the WE Media team.

WE Media logo

 

The decision to change the brand identity of WE Media aims to improve the image and brand reputation, and at the same time to match the size and new dimensions of the company in the future, to help WE Media build prestige and grow stronger. WE Media sincerely thanks for the trust and support of our customers during the past time.

P.O.S.M - Point Of Sales Material

 

It is expected that WE Media's brand transition process will take place in about 6 months from June 2018. During the process of transition, both old and new logos can be seen in the market.